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Author Topic: Rochester Optical To Make Prescription Lenses For 'Glass'  (Read 1273 times)


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Rochester Optical To Make Prescription Lenses For 'Glass'
« on: November 09, 2013, 06:17:45 PM »

Rochester Optical, an 80 year old firm based in New York will be teaming up with Google to make "custom prescription, fashion and sport lenses" for users of the device.  A recent redesign of the Glass hardware will allow the attachment of custom lenses.  Tim Moore, a founder of startup 'Venture Glass' and now marketing executive at Rochester Optical made the announcement and released the above picture.  In the announcement he says the prescription lenses will be available in early 2014.  Full PR below:

Rochester Optical Hires Marketing Strategist, and Wearable Technology Pioneer, Tim Moore

Growing Optical Manufacturer Strengthens Marketing Staff and Invests in Wearable Technology Pioneer

Rochester Optical announced that Tim Moore has joined their expanding marketing and technology teams as they continue to grow in many areas. Moore’s role at Rochester Optical will be two-fold with contributions to both the Research & Development team in wearable technology, and digital support to the Marketing team.

With Tim’s proven background as co-founder of social media agency SayItSocial and founder of Venture Glass, he will provide tremendous value to Rochester Optical in their endeavors in both the retail and the online space. His company, Venture Glass, a wearable technology company, was chosen by Google for their Google Glass project. Moore has also recently been identified as an “emerging thought leader in mobile and wearable technologies,” according to Forbes.

"We're beyond thrilled that Tim Moore has joined our dynamic marketing team,” said Wendy Emerson, Digital Marketing Manager at Rochester Optical. “Rochester Optical has so many moving parts,” Emerson continued, “and by joining forces with Moore will be better equipped to connect many of those parts and pieces."
Moore's addition comes with the first glimpse of Bien Eyewear, a revolutionary new brand in luxury eyewear invented and developed by Rochester Optical. Bien Eyewear made its debut on the runway during Rochester Fashion Week, on October 17, 2013. Moore's background in working with Google on the Google Glass project, being founder of wearable technology company Venture Glass, gives some exciting clues as to what Bien Eyewear has in store in the near future.

Tim Moore's proven background in digital and fashion lifestyle marketing and overall level of experience will further strengthen the existing nucleus the Bien brand already has in place. "This industry seeks market ready quality, unique personalized elements that set you apart from everyone else," said Moore. "With Bien, I've seen the vision, product and power of the organization, their multi-national retailers, years of eyewear design and technology leadership, and a decorated creative team focused on driving beautiful pieces of art to our customers, Bien is ready for explosive growth here in the states and abroad." Moore went on to add, "I'm really excited to be a part of the Bien team, it was a rare opportunity that I could not pass up."

Rochester Optical has been listed on the 2013 Rochester Top 100 list for the fourth year in a row, which recognizes the fastest growing companies in the Rochester, NY area. Moore’s contributions to the R&D team in the wearable technology space will continue to keep Rochester Optical on the leading edge in the optical industry and on target with projected growth.

As a state-of-the-art optical laboratory, one of the first wearable technology items Rochester Optical will be producing are custom prescription, fashion, and sport lenses for Google Glass, available for purchase in early 2014.

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